Guides
Short, sourced answers to the questions installers and lead-gen teams ask about finding the right homes and reaching them. Each guide opens with the question and a direct answer, lists its sources, and carries the date it was last updated.
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How do I find solar leads in England and Wales?
How to find solar leads in England and Wales: why EPC data misses homes that fitted solar panels after their certificate, what the public figures show, and how to find homes with no panels detected.
Updated · 8 minutes read
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Which homes are off the gas grid, so I can sell the £9,000 heat-pump uplift before it ends?
Three ways to find oil and LPG homes off the gas grid in England and Wales — EPC main fuel, Xoserve's off-gas postcode register and the non-gas map — and where they disagree.
Updated · 7 minutes read
Direct Mail
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How do I design a direct mail letter without a designer?
What a one-page marketing letter needs, how to lay it out so it prints and reads well, what the advertising code won't let it claim, and how EcoBrace writes and lays it out for you.
Updated · 7 minutes read
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How do I find heat pump leads with direct mail?
How an MCS heat pump installer in England or Wales builds a mailing list from EPC data, writes a compliant grant-led letter, tracks replies and works out how many letters one install takes.
Updated · 15 minutes read
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How do I use direct mail to find solar leads, instead of paying for a saturated digital channel?
UK domestic solar is growing at a record pace and most roofs still have no panels. How to find those homes from EPC data, why the ad auction and the phone are the crowded channels, and how to post a letter to the exact doors instead.
Updated · 9 minutes read
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Is direct mail worth it compared with digital-only marketing?
Inboxes are saturated; letterboxes are half-empty. UK data on response rates, attention, neuroscience and the law — why direct mail beats digital-only.
Updated · 6 minutes read